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How Landing Pages Can Help Your Product Launch Strategy

By Danny Starr on Dec 7, 2016 4:37:34 PM

Over the next few months, you're going to hear more about the product launch strategy we've developed for our client Swedish Door.  Swedish Door will be launching its own line of replacement kitchen cabinet doors and components.  In order to make that happen, Swedish Door first launched a professional wood finishing shop in Ottawa.  The idea was that the wood finishing shop could handle work from other furniture builders while they were developing their consumer-facing line of products that will be built and finished at Swedish Door's shop on Industrial Road. 

So what do you do if you're ready to launch one part of business and not the whole thing?  You build and launch a landing page!


When To Launch a Brand with a Landing Page


Because our client was ready to start taking finishing shop clients before Swedish Door was ready to launch the replacement doors business, we built a dedicated landing page. 

Landing pages are useful in situations where you want to start generating leads about a specific topic or service. This website strategy trick helps a business gain visibility and start building a brand while you preparing for the next phase of your product launch strategy. 

We typically see landing pages that function as an entire website when a startup is in pre-launch mode.  Startups commonly use them to build email lists by asking people to sign up for updates or beta access.  I have also seen them used by businesses like restaurants that look to build excitement and get press coverage before they have opened their doors. 

More About The Wood Finishing Shop


Fully Enclosed Spray Booths Professional Wood Finishing services in OttawaThe Finishing Shop by Swedish Door provides wood finishing services for commercial and residential contractors, furniture builders and designers.

The Finishing Shop uses two fully-enclosed spray booths to ensure that the finish is free from impurities.



Contact us if you have questions about landing pages or product launch strategy.

Want to learn more about Swedish Door?

Visit the Swedish Door Website


Topics: Product Launch Strategy

Danny Starr

Danny Starr

Danny Starr the Director of Marketing Strategy at Cyan. He has been working in marketing since 2001. He spends his free time with his wife Kirsten, their two sons, and their dog Murray.