Over the past 10 years, we've been doing more and more corporate video production for our clients as they realize that video is one of the most effective ways to tell their stories.
There is lots of research pointing to the effectiveness of video. Here's a good summary:
- Our brains process visuals 60,000 times faster than text, so that's why we connect with video.
- Nearly 75% of executives watch work-related videos at least once a week, so video is great for B2B storytelling.
- Adding video to social content means audiences are 10 times more likely to engage and share your post.
- Want organic traffic? Adding video to your site increases your chance of a front-page Google search result by a factor of 50.
Ready to get started? To get an idea what to expect, here's our process for corporate video production.
The purpose of our initial meetings will be to better understand you, your brand and what story you want to tell. We'll dive deeper into your target audiences and what you feel really drives them to react to your content. We'll talk about what messages you want to get across and where you're going to be using the video. Will you be using it on social media? At corporate events? On your website? All of these pieces of information, combined with your budget, will help us determine what the best way forward is going to be.
From there, we'll help you figure out if you need a series of videos or just one video that can be edited and spliced for the different channels you plan to share it on. Our marketing consultants can also help you figure out if it needs to be a live action video, an animated video or if you need a combination of both. We can also help determine if we need to use stock photography, stock video or if we'll need to produce new photos and/or video for the project. All of these elements effect the final cost of the project.
We'll take all of the information and produce an estimate for you based on the direction we decided that you'd like to take. Only once you've had a chance to review and approve the estimate will we move forward.
Once we know what story we want to tell and how we're going to tell it, we'll start working on what we're going to say. If we need to develop a script, we'll work with you to write it and get it finalized. When it comes to voiceovers, we can work with voiceover talent to have something recorded or we could even arrange to record you, your colleagues, employees or anybody we think will help tell your story.
If the project doesn't require a script, we'll develop a series of key messages we need to make sure we cover. We recently created a video for our client Swedish Door, and we developed a series of questions and talking points we needed to ensure were covered during the filmed interview.
The end result is a video that retains the unique voice and personality of our client.
The look of your video is the most important aspect of your corporate video project. The single biggest decision that we need to make is whether we're going to use live action and/or animated video footage.
Animated video is great for product demos, contest announcements and teaser videos. If you're trying to make something that is complicated much easier for your audience to understand, animated video is most likely going to be your best bet. Although not always the case, it can be less expensive than shooting live video because you don't have to secure a location, pay for on-screen talent or worry about lights, teleprompters and other small details like styling.
Here's a good example of how we used animation to create a high-impact contest video for the Canadian Real Estate Association. Notice how we use animation to both educate and explain while keeping the whole thing moving quickly so that we create a level of excitement.
Regardless of whether or not we're doing animated and/or live action, we need to develop the details of how we're going to present the visuals and in order to do this, we need to develop a shot list or a series of storyboards. This stage is where we bring the messaging and the visuals together so you can get a good idea of what the final product is going to look like BEFORE we go into production.
The reason we do this is that it usually costs more to change your direction when you've already started or completed production. Most of the production talent we're going to be working with (animators, producers, actors, etc.) charge hourly or daily rates and having to go back and reshoot or rerecord things means you're going to incur additional costs.
The best way to keep your corporate video production on time and on budget is to invest the additional time making sure you're happy with the messaging and visuals before you begin production.
Production and Post Production
This is where the magic happens, but we've done so much planning in advance that production and post production should be the easiest parts of any corporate video project.
If we're shooting live video, our staff will be there every step of the way to make sure the shoot comes off perfectly. We'll have our staff available to help coordinate any details and ensure we get the messages and visuals we planned on having completed.
Our Art Director and graphic design team will work closely with the animation team to ensure that any animated sequences match the storyboards, and we'll also work with any additional talent, like voiceover actors, to ensure that we get the performance we need.
Everyone comes together in post production. We ensure the graphics, lower thirds (those graphics in the lower area of the screen) and any other details like the editing are where they should be. If you're using the videos on social media we can have subtitles generated and/or have the video shortened to match the context of where it's being delivered.
Here's a great example of how everything comes together in a video we did for the Heart and Stroke Foundation:
Of course, it doesn't have to end there. If you need a strategy to get your video seen by the right people, we offer a full complement of campaign strategy and campaign and social media management resources. If you'd like to know more about corporate video production, get in touch and we'll provide you with a free consultation and quote.