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How to Choose High-Impact Promotional Branding Products

By Alexandra Dupuis-Buske on Sep 29, 2016 1:20:34 PM

In a world filled with brands and corporate messaging, how can one make sure to standout from the crowd? What makes a promotional branding product successful? The answer is straightforward: 

When the product has a proper use and value to the final user.

The goal of promotional branding products is to get attention for your brand and the best way to do that is to give people something they can actually use on a daily basis and incorporate into their lives. 

As electronic devices such as USB keys get cheaper, more and more businesses are moving away from the traditional options such as pens, fridge magnets and notepads.  Though the type of product can vary based on your industry, there are a few golden rules that can be followed to make sure you've chosen the right promotional branding product for your brand. 

1. Find out what your customers want or need

By simply engaging with your audience, finding out a bit more about what makes them special, and figuring out their hobbies, any business can find the right promotional branding product. 

Do they own multiple phones in their household?  Consider getting them a USB charging hub:

USB Charging Hub Promotional Product

If you're really stuck, consider going back to your buyer personas and looking at what problems they have so that you can find promotional branding products that provide solutions to those problems. 


2. Ask yourself "is this shareable?"

If you hand this product to a potential client or customer, will they appreciate it enough to share it with others or tell other people about it?

Is this promotional branding product so unique and amazing that they will share it?  Will they promote your brand by sharing the branded product on Social Media?

If you've answered yes to both questions, then you are on the right path.  For example, check out this levitating wireless speaker:





3. Fit the product within the scope of your brand and industry

It's easy to brand almost any type of product you can think of. But making sure it is relevant to the customer and the industry is one of the most important factors in choosing a product to brand. 

Let's say you are an aerospace company.  Is there a cool rocket or spaceship you could brand? 


4. Keep Mother Nature in mind!

One of the most consistent trends in every industry is the strive for a greener earth, and providing sustainable products. Try not to choose promotional branding products that are cheap and hand out them out so indiscriminately that people will just throw them away.  

If at all possible, supply the population with promotional branded products that are either made from recycled materials, are compostable, or are made in a eco-conscious way.

By following these steps, finding the perfect promotional branding product for your company can be a piece of cake.  

But maybe you have too much on your plate?

Contact Us Today and Let Us Help You Stand Out!

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Topics: Promotional Products

Alexandra Dupuis-Buske

Alexandra Dupuis-Buske

Alexandra is a Marketing Millennial with a passion for meditation and yoga. For years she's found joy in helping others find the right solution for their needs.