One thing that the Internet has done is make the world a much smaller place. It has never been easier to outsource work anywhere in the world as a means of managing costs.
However, it’s always a good idea to keep your business local. Without local businesses, you wouldn’t have vibrant downtown cores. There are other reasons, though, why hiring locally is a good idea -- particularly when it comes to hiring an Ottawa marketing agency. We’re here to tell you the secret benefits of working with Ottawa marketing agency.
1. An Ottawa Marketing Agency Knows the Ottawa Market
If you’re a local company who does work regularly, say, with the federal government, it would make sense to hire locally. After all, you might find a cheaper agency out in, say, Calgary or Vancouver, but the question is will they have the experience needed to work with your customers, such as the government, in a meaningful and engaging way? Will they know the processes you go through? Would they be knowledgeable enough about the local market to develop strategies that work Ottawa? Would they know what local news outlets to call to deliver a press release to?
In the end, you may find that the local company will spend less time learning about your industry’s challenges, services and customers because they already do work in your field. If deadlines are an issue and you need to get a job done quickly and yet thoroughly, then, you might want to pick someone locally to work with. If you need someone to deliver local results, an Ottawa marketing agency will know the ins and outs of the area’s market and the general lay of the land.
2. You Can Easily Meet Face to Face
You might be a business owner with a management team that is not comfortable doing meetings over the phone or through Skype. It might be an absolute necessity for you and your team to meet in person with your marketing firm on a regular basis. If that’s the case, then, yes, you will need to hire locally. That is, of course, if you don’t mind spending the time and money to regularly hop on a plane. Remember that an Ottawa marketing agency is not just a phone call away -- it’s minutes away. That convenience allows you the flexibility to meet as often as you need to.
3. An Ottawa Marketing Firm May Offer Exclusivity
When you hire a marketing firm, you want them to be working for you and not your competitors. That might not be the case if you go with, say, a larger marketing firm in Toronto that works with many businesses in your industry. If you need an exclusivity arrangement -- a guarantee from your marketing agency that they will not work for your competitors, too -- you might have a better chance of getting it locally than you would from a national or international marketing agency connected to many companies, many of which with many subsidiaries.
4. A Local Marketing Agency May Be More Concerned About Their Reputation
The good news about hiring locally is that everyone knows everyone else. (It has been said that Ottawa feels more like a small town than a big city.) If you’re likely to run into a marketing agency’s CEO on the street, they’re going to be more concerned about how other people perceive them and their marketing agency.
If you go to a bigger city, however, and a marketing agency gets a ton of bad online reviews, it’s easier for them to disappear and rebrand themselves under a new name. It would be a lot harder to do that in Ottawa. So, if good work means anything to you, then you’re more likely to get it here than anywhere. Remember that word travels fast in small places, and it may not be as easy for a marketing agency to rebrand themselves in this city.
5. You’ll Be Supporting the Local Economy
Hiring a local marketing agency may not just benefit you, but it benefits them -- and the local economy -- as well. If you spend money locally, that money will stay in the local financial ecosystem and trickle down to other companies and individuals, too. For instance, it has been shown through research by American Express that homes located near thriving, independently-owned local businesses have higher property values.
Additionally, hiring locally makes one feel good. It’s ethical as you’ll be helping entrepreneurs and playing a role in building better communities, and, in some cases, you may get a better pricing deal from the agency out of all of that.
Now that you know five benefits to hiring a local marketing agency, you should really look into Cyan Solutions. We’re located conveniently downtown in the heart of Ottawa’s Chinatown district, and are just moments away from your place of business. Feel free to contact us with any questions or needs that you may have. We’re always happy to do business with other local firms, and are happy to meet with you in person, so don’t wait -- get in touch today.