So you have a great big check mark beside having a content marketing editorial calendar as things to do that you’ve now done. Where do you go from here? It’s great to have an editorial calendar, but you’ll want to make sure that it is well organized and consistent in tone. What’s more, you’ll want to make sure that it incorporates your business or organization’s social media plan into it.
To learn more about the three things that put you on the path to creating more than just a passable editorial calendar, read on.
1. An Editorial Style Guide
Even if you’re the only person working on your content marketing editorial calendar, one thing you will need is a style guide. This is a particularly important tool as more people in your business or organization start sharing your brand story, particularly across social media. This style guide will become a bit of a policing tool to make sure that people are using a consistent voice. Even if you’re the only person creating content, you’ll still want to make sure that your editorial voice is consistent to make your content feel more professional and trustworthy.
What do you include in an editorial style guide? According to Copyblogger.com, these three items should be a part of your effort:
- The overall tone and voice of your content marketing. Who are you and what do you convey in your content?
- The average (or minimum/maximum) length of pieces developed.
- Branding guidelines. How to refer to the company, product lines, individuals, etc.
2. Great Organization Skills
You’re probably going to make your content marketing editorial calendar the most frequently used tool in your arsenal. That tool can take many forms: a combination of documents, a single spreadsheet, an online production tool or a monthly email that you send out to your team. Whatever you use, you’ll want to make sure that all metrics are being tracked and that it is as well organized as possible.
For instance, the same Copyblogger.com article suggests that if you use a spreadsheet for the year, with each month being a tab, some of the columns you might want to have included are:
- Content headline.
- Content type,
- The buyer persona you’re writing this piece for.
- Person who will write/create the content.
- Date due.
- Person who will edit the content.
- Channels — where does this get published?
- Publish date.
- Any notes.
- Metrics (e.g., comments posted, page views, downloads, etc.).
- Call to Action.
Being able to keep on top of a variety of different things is the key to maintaining a content marketing editorial calendar that is successful.
3. A Social Media Plan Associated With Your Editorial Calendar
You might be sharing your content on social media, but aren’t really planning for it. That’s too bad, because you’ll be not using social media effectively. However, don’t despair. There are social media plan templates that are out there that you can use in your editorial calendar.
According to CoSchedule.com, this template will help you:
- Find social media networks your audience is on.
- Carve out the right amount of time to spend on social media.
- Connect your content to your audience.
- Optimize your content messages for each network.
- Create a foundation to plan your social media activity.
Still flummoxed with editorial calendars? Bring your problems to the experts. Contact Cyan Solutions and we’ll get you on your way to planning and creating awesome content that will work wonders for your business or organization.