For businesses and organizations, social media marketing is more important than ever before. According to one statistic, 18 percent of online social interactions in 2016 were with Canadian businesses. That number is bound to grow, especially with younger people. So, if you work in Ottawa and are in the job of communicating with the public, you need to know the latest about social media marketing trends.
To help you navigate the social media landscape, we’ve put a list together of resources, mostly found in Ottawa, that will help you learn more about effective social media communications.
Take a Course
Ottawa is home to multiple universities and colleges. They, along with a few other organizations and businesses, offer programs in social media marketing in case you wanted to brush up on your skills and discover the latest.
If you want to learn social media theory and strategies, Algonquin has five part-time online courses that you can use towards earning a certificate.
Carleton University’s Sprott School of Business has a digital and social media certificate program which offers hands-on training, taught by one of the world’s top marketing professors.
If you work in government, the University of Ottawa has ongoing workshops in social media marketing in the public service.
Want to learn more about topics such as measuring the success of your social media marketing campaigns? Eliquo has ongoing two-day workshops that you can take either in class or online.
CollabSpace, an Ottawa coworking space, offers Lunch n’ Learns on most Fridays at noon about setting up blogs in WordPress. These sessions are free of charge, and are targeted at entrepreneurs and small business owners.
Finally, Gen M, a recent Ottawa startup, offers online training programs in Instagram and Facebook marketing, among other things.
Go to an Event
From time to time, various organizations around Ottawa have events revolving around social media marketing:
Invest Ottawa has occasionally put on events related to social media. You may want to regularly check their news and events page to find out when the next one might be. You can also follow them on social media or sign up for a newsletter to be kept up to date on their latest offerings.
CollabSpace, once again, put on an introduction to social media marketing seminar some time ago. You may want to regularly check their events calendar to find out when the next social media marketing-related event is.
Impact Hub Ottawa, another coworking space located downtown, usually has social media events every now and then. Tou may also want to check around with other local coworking spaces to see if they offer similar events.
The Conference Board of Canada puts on an annual event related to social media in the public sector. For more information on what they’re offering, visit their website.
Various branches of the Ottawa Public Library host events and programs related to social media -- including those aimed at businesses. You can check their most recent offerings on their website.
For more social media marketing events, be sure to check regularly with Business Events Ottawa. This is a listing of upcoming networking functions in Ottawa in both English and French, and social media marketing-related events show up every now and then on the list.
Check Out Online Resources
There are a couple of local Twitter accounts you may want to look at that offer up information on the topic of social media.
- @MarkBlevis is an Ottawa digital public affairs strategist who sometimes posts about social media marketing, especially in government.
- While they’re not Ottawa-based, you may find good information about social media on the Content Marketing Institute’s website and Hubspot’s Marketing Blog, too.
In the end, there are lots of opportunities to learn more about social media marketing in Ottawa. We’re hopeful this list will give you some good ideas and places to start looking for more information.
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