Now that we've got you understanding why you might not want to use a carousel on your website, it's time for us to help you find alternatives that will satisfy your need to publish content for different personas, or satisfy your multiple company-wide marketing goals.
Did you already read our "Why You Shouldn't Use A Carousel On Your Website" blog post?
1. Replace the Carousel with ONE static image.
ONE static image to convey a strong message will be more beneficial to your visitors than a set of 3+ images rotating in front of their eyes.
- It gives the visitor a chance to digest the content.
- It allows your messaging on that page to be targeted.
2. Create landing pages for offers.
Landing pages are like mini-homepages that can be used for multiple reasons, all beneficial to achieve goals.
- It allows specific ad targeting, whether on social media or search engines.
- Sending users to landing pages relevant to their search keywords or behaviours will dramatically increase their effectiveness.
- You can link all the content offers on a "special offers" page on your website, where all offers can be clicked.
- It improves website conversion analytics.
3. Focus on one offer at a time
Websites are great in a sense that content should be easy to replace if you've got an optimized web page.
- It allows visitors to stay focused
- It isolates each offer and provides analysis on how well the campaign worked.
Hopefully by now you've understood why we're not big fans of carousels, and why we probably wouldn't suggest you have one on your website. The alternatives are many, and not all have been listed here... Would you have wanted to read them all?
Solutions for websites vary based on industry, company, and audience.
We couldn't possibly list all the alternatives to carousel images, but we'd be willing to help you with some suggestions based on your current website.
Want some help with your website and website design?