As the holiday comes to an end, it's time to get back to work. More specifically, reading some great content to continually improve your marketing efforts. From free eBooks to blog posts, there's lots of useful information out there and we spent some time gathering some of best ones for you to read.
I love podcasts. Podcasts are great because you can listen to them while you're doing other things like driving to work, doing work around the house or shopping. Jeremy Goldman over at Inc. has compiled a list of 9 podcasts to make you a better marketer in 2017. Here at Cyan, we have loved Mitch Joel's podcast and Marketing Over Coffee for years.
With so many social media platforms, website editing platforms, and branding tools, it could be tempting to try your own digital marketing. This eBook not only provides great structure for how to go about doing that, but also helps to understand the investment required to achieve digital marketing success.
Search Engine Optimization, Digital Transformation, and Digital Marketing are all terms you should be familiar with if you're in any marketing function within your industry. This MOZ blog post hypothesizes what might happen in the SEO world throughout 2017.
Whether you're designing your own banner ads, or getting your local Ottawa marketing agency to do it for you, knowing how to create banner ads that get results can help you understand what the final banner should be. If you have an agency working on your digital advertising strategy, maybe they need to see this article too?
If it can be boiled down to a science, odds are I'll want to read it! Since Facebook is such a huge influence in most marketing campaigns, I knew I had to read it. HubSpot has lots of free eBooks (many of which are included in this blog post), and I'm looking forward to decoding the formula written in this book.
Whether you love Snapchat or hate it, it now has more users than Twitter, LinkedIn or Pinterest. Users of Snapchat crave the authenticity and real-time content from the brands they follow. How could you use Snapchat for your brand? Read the eBook guide to find out!
Social trends come and go, but which ones might impact society in 2017? Jill Sherman, SVP of Social Strategy at Digitas says there are 5 industry-changing social trends to watch for. This blog post should also be useful for preparing your marketing for the new year.
We know that personalisation in emails increases click-through-rate. This blog post has links to a free ebook that can help you better understand why personalisation in email works and how you can make better use of personalisation with your email marketing efforts.
If you're a B2B marketer, getting advice from the experts could be what sets you apart from your competition. With 73 experts weighing in, this blog post definitely caught our attention.
BONUS: Global Internet Use and Acccess
Every year, the Canadian Internet Registration Authority publishes their detailed report on global internet access. This is the sixth edition of this report and it explores both global and domestic trends in internet use including the fact that developing world internet access has quadrupled since 2006. Maybe 2017 is the year you consider new markets?
There is lots of great content out there to help you manage or understand your marketing. As they say:
"You learn something new everyday."
We hope you had a happy and safe Holiday Season. If you want to talk in more detail about how you can create awareness and drive conversions in 2017, feel free to contact us.